Zoho Campaigns

Zoho Campaigns is an email marketing solution from the  Zoho Business  Suite  that lets you reach and engage your customers—thus helping you build strong customer relationships. You can create newsletter templates, execute your email campaigns and also track how your campaigns have performed.  It  does  not  stop  there;  you can also complement your email marketing efforts with social media using Social Campaigns

Some of the major features included

The Template Gallery

Choose from one of the many pre-designed templates to get started with  your  campaigns.  Mobile-friendly  templates  help  you  cater  to your mobile audience. You do not require any coding skills and you can focus on the email content.

Advanced Campaign Editor

The  advanced  drag-and-drop  campaign  editor  makes  creation  of campaigns very simple. All you need to do is pick your components and place them wherever you need. Add attachments to emails, edit your newsletter images, save your design iterations, personalize with dynamic content, and so on.

In-house CRM integration

Zoho  Campaigns  integrates  with  Zoho  CRM,  and  that  helps  you reach out to your leads, prospects and customers with ease.

Autoresponders

Send out an automated email series to keep your audience engaged. Autoresponders lets you set up automatic follow-ups and works for you even when you are on a vacation.

Email Workflows

Email Workflows let you trigger actions in your mailing lists based on subscriber information you have. With Workflows, you can make sure that your subscribers fall into the right email series and get relevant emails.

Real-time Performance Statistics

Understand how  your  campaigns  have  performed  with  real-time analytics.  Our  detailed comparative  and  consolidated  reports  give you performance metrics such as open rate, click rate, unsubscribe rate,  link-click  activity,  geo-location  details  and  device  specific information, so you can get a complete picture.

Social Campaigns

Promote  your  email  campaigns  on  social  media  or  create  specifc Social  Media  Campaigns.  Reach a  wider  audience  and  engage customers on Facebook, Twitter, and LinkedIn.

Campaign Management

Manage campaigns easily by setting your own preferences. Organize your  information  with  folders,  set  limits  on  your  email  sending frequency, assign roles to your team members, and get your email content approved by your account’s admin



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